Summary only - Witty Provocateur (FFIE)
This version of the copy style guide includes the summary & AI prompt only:
✓ Microsoft Word version that you can edit and customise as you grow.
✓ PDF version that you can quickly and easily share with your writers.
✓ One-page summary to help your writers understand your tone of voice in minutes.
✓ Writing examples with explainers to help you understand and communicate your tone of voice easily.
✓ AI assistant prompt (NEW!) to help generate copy matching your startup’s tone of voice using ChatGPT, Claude and other AI writing assistants.
It does not include the following (purchase the full style guide for these):
✗ Detailed tone of voice guidelines that explain every aspect of your tone of voice in-depth and act as your single point of truth.
✗ Writing guidelines to help you create compelling and professional content that resonates with your audience.
✗ Tone of voice formula to help you turn any text into your own tone of voice in four simple steps.
The style guide summary & AI prompt will be delivered to you by email immediately upon purchase.
Refunds and returns
The purchase of this copy style guide is non-refundable and non-exchangeable, so please make sure you’ve chosen the right style guide for your company’s tone of voice. If you’re not sure which of the 16 tone of voice profiles matches your company, take the tone of voice test before purchasing.
Reviews
“We’re saving so much time getting freelance copywriters to write in our brand’s language now that we can hand over a style guide rather than spend time explaining how we want them to sound.”
Ed Schofield, Founder of Digital People
“These style guides are a perfect example of doing more with less - you no longer need a big budget to sound like a professional brand! We’re now encouraging many of our smaller clients to get one to match the visual work that we do.”
Rupert Mason, Founder of Sidekick Studios
“As an SEO agency, it’s imperative that we understand our clients’ tone of voice. These style guides are a game-changer, allowing us to write on-brand content for our smaller clients without needing numerous revisions.”
Yaser Ayub, Founder of Yaser UK
“This is an incredible asset to empower startups, teams and content creators to communicate more effectively than ever. I can't wait to recommend this to my clients!”
Jordan Mary, Founder of Jordan Mary Photography