The 16 tone of voice profiles
Bold Visionary (CSIE) Similar to Airbnb, BrewDog, eToro, Netflix and Spotify.
Earnest Ally (CSRE) Similar to Apple, Duolingo, Moneybox, Patagonia and TOMS.
Lighthearted Maverick (CFIE) Similar to Cards Against Humanity, Chubbies Shorts, Denny's, Oatly and Poo-Pourri.
Radical Innovator (FSIE) Similar to Dyson, Impossible Foods, Palantir Technologies, SpaceX and Tesla.
Charming Ambassador (FFRE) Similar to Chilly's Bottles, Grammarly, JetBlue, LEGO, and Virgin Atlantic.
Grounded Pathfinder (FSIM) Similar to Accenture, Adobe, Oracle, Shopify and Vanguard.
Playful Freethinker (CFIM) Similar to Giphy, IKEA, Skittles, Waze and Zendesk.
Spirited Diplomat (CFRE) Similar to Ben & Jerry's, Deliveroo, Innocent Drinks, Nintendo and Zappos.
Composed Analyst (FSRM) Similar to IBM, KPMG, McKinsey & Company, Procter & Gamble and SAP.
Insightful Disruptor (FFIM) Similar to DuckDuckGo, E*TRADE, Intercom, Robinhood and The New Yorker.
Playful Realist (CFRM) Similar to Casper, HelloFresh, Lush Cosmetics, Mailchimp and Warby Parker.
Steadfast Analyst (CSRM) Similar to 3M, Basecamp, Kickstarter, Slack and Wealthfront.
Dignified Mentor (FSRE) Similar to Cisco, Deloitte, Nespresso, Rolex and TrueLayer.
Jovial Investigator (FFRM) Similar to Atlassian, Buffer, Google, HubSpot and Moz.
Pragmatic Rebel (CSIM) Similar to GitHub, Notion, Revolut, Stripe and Wise.
Witty Provocateur (FFIE) Similar to Chipotle, Old Spice, The Economist, The Onion and ThinkGeek.